Bo and Donna Popov first opened their doors in 1955 as a bait and tackle shop. Bo was a former DNR official and truly loved the outdoors, including hunting, fishing and scuba diving. He left the DNR to open Popov's with his wife, Donna, in order to help educate and equip others to enjoy the outdoors as well. Over the years, the business evolved to carry wildlife gifts and art, until Popov's fully transformed into a gallery and gift shop after Bo passed away in 1986. Donna and Susan, their only daughter, continued Bo's legacy. Today, Popov's has evolved into a one-of-a-kind business, bringing together unique fossils, exquisite children's furniture, wildlife art, gourmet kitchen ware and so much more; all under one roof in the magnificent Northwoods of Wisconsin. Despite the years of growth and change, two things have remained constant, the quality and the family; Donna, who is nearing 90 years of age, and Susan still carry on the family tradition and personally invite you to experience Popov's.

Donna and Bo Popov in the early days

We would also like to take this opportunity to thank our loyal customers, many of whom have been with us for decades, making them more like family than customers. Thank you for making Popov's a 55 year tradition.

The Original Store in 1955

We are honored that Popov's was recently highlighted in the publication 'Treasures of Wisconsin', where this photo was displayed, showing three generations of Popov's.

Cristianne, Donna, Sue and Angela - Three Generation of Popov's